{"id":959,"date":"2022-02-14T21:51:56","date_gmt":"2022-02-14T21:51:56","guid":{"rendered":"https:\/\/autosigma.stage.hello406.dev\/?p=959"},"modified":"2022-02-15T18:57:56","modified_gmt":"2022-02-15T18:57:56","slug":"decrease-your-dealerships-marketing-costs-while-increasing-revenue","status":"publish","type":"post","link":"https:\/\/autosigma.stage.hello406.dev\/?p=959","title":{"rendered":"Decrease Your Dealership\u2019s Marketing Costs While Increasing Revenue"},"content":{"rendered":"
Written by Matthew Strunk<\/span><\/h6>\n

Marketing efforts that are reliably profitable for your dealership can feel elusive and challenging to make, but there\u2019s hope! At our company, AutoSigma, we create software that helps dealerships and their agency partners create, update, and automate their marketing offers and messaging. Working with our clients, I\u2019ve learned that there are several proven steps you can make to improve your dealership\u2019s marketing, whether you have a high performing marketing team or you\u2019re refining your existing strategy.\u00a0<\/span><\/p>\n

Generally, a lot of dealers that we work with are growth minded, which is great, but in the effort to maximize revenue, they can get carried away with expenditures in the marketing department. On the other extreme, many other dealers can be very reserved and only focus on minimizing operating expenses while losing a lot of opportunity because they\u2019re just not allowing their marketing efforts any chance to perform. But it\u2019s absolutely possible to drive additional revenue from great marketing while cutting out unnecessary costs, resulting in a leaner and more efficient marketing plan.<\/span><\/p>\n

The Transformational Triangle<\/span><\/h2>\n

So how do you strike the right balance in your marketing efforts? When evaluating our most profitable dealerships we\u2019ve found that there are typically three areas they all share in common for improved process development towards more lucrative and stable growth. These areas are Efficiency, Effectiveness, and Experience.<\/span><\/p>\n

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Let\u2019s dive into each of these areas in more detail.\u00a0<\/span><\/p>\n

Efficiency<\/span><\/h2>\n

For many dealerships, there\u2019s usually a loose understanding of their marketing process with a specific focus on being aware of the budget and incoming customer incentives. But they don\u2019t often have things like internal workflow diagrams or process charts from partner marketing firms in order to stay aware of how both internal and external marketing efforts directly affect your business.\u00a0<\/span><\/p>\n

Keeping records of how every marketing task fits into a department workflow helps you understand each part of the process and which parts are crucial, missing, or redundant.\u00a0 The very OEMs that dealerships represent spend a ton of money on researching and applying process methodologies to become more efficient. It doesn\u2019t have to apply to just manufacturing. This approach also applies to your entire dealership, from the office to sales to marketing. Let\u2019s use an example diagram to better visualize what we\u2019re talking about:<\/span><\/p>\n

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While the above process can be functional, there are plenty of operational redundancies at play and important questions that could help reduce costs substantially without losing quality work. For instance, here are just a few observations and questions that could optimize this marketing workflow diagram:\u00a0<\/span><\/p>\n